Gianmarco Guglielmi Essays - Michelangelo, Angel,

Gianmarco Guglielmi Local church Italian scholars said Tuesday that they may have discovered an early version of a Michelangelo statue of Christ, discarded by the painstaking artist for a flaw in the marble. RAI state TV showed pictures Tuesday evening of the possible Michelangelo, depicting a sorrowful Christ with the cross. The recognized final version of the statue is at the church of St. Mary over Minerva in Rome. But scholars took note of the look a like at a church at Bassano Romano outside Rome two years ago, Silvia Danesi Squarzina, an art historian at Rome's La Sapienza University, told Italy's ANSA news service. Subsequent research examined early documentation describing a first version of the statue. A 1521 letter has Michelangelo setting aside the early version for a flaw in the marble -- a black line on Christ's face. Well, the Christ of Bassano has a black stain on the face, Danesi Squarzina said. An early sketch for the statue and similar incisions on both statues support the hypothesis that the Bassano piece is a work by Michelangelo, the art historian said. I thought that this show was particularly interesting because it talks about Michelangelo's work, which I find quite intriguing because he was one of the most talented painters I have ever seen. When I heard about this I thought to myself that this is amazing and the segment was beautifully laid out and each segment of the show was put together and kept u watching. Bibliography www vm

Essay Sample on Emancipation Research on the Life Without Parents

Essay Sample on Emancipation Research on the Life Without Parents Free example essay on Emancipation For months, Jodie had waited in anticipation for New York State University to send their response as to whether or not she had gotten accepted into the college. Her goal was to become a famous movie director after she had gotten a degree in Film Production from NYU, which was located in one of the most happening cities in the country. Her parents weren’t too fond of this idea, and looked down upon her decision to attend the school. They didn’t go to college, so they decided that they wouldn’t allow her to go either. Against her parent’s will, she secretly applied to the university anyway. Three months later, a large letter with the initials â€Å"NYU Admissions Department† which graced the smooth envelope addressed to Jodie arrived in the mail. Excitedly, she opened it up and read â€Å"Congratulations, you have been accepted!† She jumped for joy, until her parents found out, and refused to let her travel 2 thousand miles to attend the univer sity. Well, if you dont like my decisions, Ill just move out! is what Jodie screamed at the top of her voice while storming up the stairs to her room in tears. She then though, â€Å"Hey, why don’t I just leave anyway? It can’t be too hard to live on my own†¦Ã¢â‚¬  Quite often in the United States, teenagers have decided to do just that, and have gained the legal power to make their own financial and life decisions. But its not easy, and the process of becoming legally independent before youre 18 can be lengthy and difficult. Divorcing your parents, as some refer to it, doesnt happen just because youre tired of being yelled at, and it is not a process to be taken lightly. Becoming emancipated means that it is necessary to completely support yourself financially, and to also have the right to make decisions which would normally need parental consent. To be emancipated by the court, you must be at least 16 years old. You must also meet one of the following conditions: You must be married, be in the U.S. armed forces, must be living apart from your parents or guardian and be managing your own money, or the court must decide that emancipation is in the best interests of you, or your parents. Most people wonder if emancipation is ethical or not. If a parent can’t divorce their child, how can a child divorce their parent? Normally, a parent has legal power over a minor until he or she reaches the age of 18. Legal dependence is defined by a California law (Code 19-7-1) as remaining under the control of ones parents, who are entitled to the minors services and the proceeds of their labor. In other words, until youre 18, your parents legally have control over you and any money you may earn. On the contrary, there are options that can be undertaken to disregard those legalities. According to many laws in the United States, there are three ways that a parents rights can be given up: adoption, mistreatment of the child, or the marriage of the child. In adoption parents can give up their rights or they can be taken away by the state, says Ann Deibel, a consultant with the Office of Adoption in the Department of Human Resources (DHR). A parent can give her child to DHR, a licensed adoption agency, or to another adult through the Superior Court. Parental power can also be lost because of neglect or abuse such as a child often being left home alone or in the neighborhood for long periods without supervision. Likewise, if the child is frequently hungry, dressed inadequately for the weather, absent from school frequently, bruised or has other marks of physical violence, withdrawn or overly aggressive, and not receiving needed medical attention Deibel says although the department is responsible for trying to reunify the family, they can petition to terminate the parents rights in juvenile court. To most, it seems fair for a child to have a say as to whether or not he or she wants to leave from their household, but in instances like this, the state would take the liberty to remove the child right away. The third way a parents rights can be relinquished is through marriage of the teen. The Georgia Code for instance, states that Parental power shall be lost by: Consent to the marriage of the child, who thus assumes inconsistent responsibilities. In other words, when teens get permission to marry, they become legally independent. Some states, such as Florida make no legal provisions for teenagers who simply dont want to live at home anymore. What about all the teens who say, I cant wait to get out of this house!? What separates these cases from those in which emancipation is a logical next step such as the examples above? According to Chief Judge of the Fulton County Juvenile Court, Sanford Jones, Its very fact-specific. There is no set qualification as to who can become emancipated I had one case with a young woman whod been living on her own, not knowing where her parents were, and that made sense for her. But Ive had kids come in just saying, I dont like answering to my parents; I want to get emancipated, and that doesnt mean as much. A young person who is at least 14 years old may petition the Superior Court of the county in which he or she lives. The petitioner must state that she is willingly living apart from her parents with their permission and is supporting herself financially in a legal manner. The court will notify your parents or guardian and the district attorney or your probation officer if you are on probation. The court will then decide whether granting you emancipation is in your best interests. If the court declares you emancipated, your DMV identification will show that you are ema ncipated, so people can treat you as an adult when you do things like apply for a job or enroll in college. The court may later set aside your emancipation, if it finds that it didn’t know important facts when it granted it, or if you later cannot support yourself financially and become dependent upon public assistance. As for how many teenagers undertake these proceedings, Jones says the cases are few and far between, I hear of maybe two or three a year, he says, so probably less than a dozen happen annually statewide. It isnt frequent at all. Judge Jones also showed negativity towards the legal process You dont have the right at your age to choose where you want to live, or where you go to school. You shouldn’t have the right to chose to get rid of your parents. Emancipation began in the 1981 Northern District of Georgia District Court Case Street vs. Cobb County School District, a 17-year-old unmarried student at South Cobb High School petitioned to be recognized as legally independent of her parents. She lived on her own and wanted to attend school in the district in which she lived, as opposed to the one in which her parents lived. The courts eventually ruled that the young woman was legally independent of her parents, and legally recognized as emancipated. This ruling took into account that while the girls parents wished her to return home, she had no intention of doing so and had fully supported herself for four months. She was not married, but her mother said that although she wanted her daughter to return home, she would consent to her marrying her boyfriend. The court determined that to recognize a married minor as emancipated, while requiring a single person to remain in their parents care until the age of 18, was unreasonable. This case set a precedent for unmarried minors to be legally independent of their parents in Georgia. These days, some minors try to live away from their parents through more unofficial means. One approach some teens take is to run away from home. But, running away is a juvenile legal offense. You are legally not emancipated if you run away, but you technically are if you can support yourself, clarifies Judge Jones, but the average runaway is not able to support themselves and, therefore, are not really emancipated. If a person under the age of 17 runs away from home, parents can issue a warrant. Then, the police can pick up the teen and return him or her to the parents, or to the Department of Family and Children Services. If there is no warrant, the teen can not be picked up as a runaway but can be held on another violation, like curfew. Emancipated minors are responsible for themselves when it comes to everything, once the final law is put into place. Emancipation may seem glamorous, but life without parents is not all partying and eating what you want, there are negatives and positives just like there are for most decisions that are made. Life with out parents can be a very positive experience if you have the ability and self worth to take charge of your life. Some optimistic advantages of being emancipated are as follows. A teenager may get their own place to live, but he or she will be responsible for paying the rent and any other costs. Also, he or she may get medical care without parental consent. A teen can sign contracts in their own name and are responsible for living up to the contract. It is possible to sue other people, and also be sued by others. A teen would no longer under the control of his or her parents, which means that the parents will have no obligation to support the teen financially, or provide any food, clothing, or shelter. Buying and selling property is possible for an emancipated child. Also, obtaining a drivers license or marriage license or joining the armed services without your parents’ permission is possible as well. Lastly, you may enroll in a school or college of your choice with out asking your parents. Where there is a positive approach to a situation, there is also a negative approach as well. Emancipation is a major decision that can help a mature teenager who is getting little help from his or her parents to live a more independent life. But emancipation can also cause hard feelings within a family. It is sometimes possible for a teenager to get the relief and help that he or she needs without taking this step. For example: If a teen needs some relief from family problems, he or she might be able to stay with a friend or in a youth shelter for awhile. Most youth shelters will need parents permission to let a child stay overnight. In a case where the parents have forced the teenager to leave, or will not let he or she return, or if it would be dangerous for he or she to return, that teen may be eligible for financial help from that state’s Department of Social Services (DSS) even if you are not emancipated. You may be able to get help from the Department of Children and Fa milies until you turn 18, including help in finding shelter. Justin Strickland, an 18-year-old who attends West Lake High School in Southern California, has been emancipated since August, at which time he was 17. Justin says his reasons for leaving home were complicated and not something I want to explain in full.† Justin’s life is nothing if not difficult these days. I have a boring social life. I might go see my friends if I have time. I really dont go to parties, Justin says. He makes it clear that living on his own is not easy, frankly describing his daily routine: I get up at about 5 a.m, go to class until 1, and from there I go to work from 2 to 5 p.m. and come home and do homework. I cook and there are dishes to wash and laundry to do. And then around 11:30 or 12 p.m., its time for bed so that I can wake up in the morning. Could you do everything Justin does? Being emancipated means you must work for yourself, provide substantial health care as well as finish your education. Justin says about his schoolwork, I dont think its affected mine. But then he goes on to say, There are times when I have to settle for a B because I dont have the time to devote it to the subject. I dont live as comfortably as I did when I lived at home. There is no one to take care of me when Im sick; theres no one to pick me up when it rains, and I have to walk a mile to my bus and back, says Justin. These difficulties are compounded by the lack of emotional support that most teenagers receive from their families. You really depend on the emotional support from friends, he explains, on dealing with being independent. The support network is really important. In my opinion, I think that emancipation is a good idea for the most part. To help the process run more smoothly, I think that there should be certain guidelines that should be made clearer to teenagers considering this type of legal action. First of all, I suggest that there should be some sort of trial run for the teen before he or she is legally emancipated. That person should have six months or so to show that he or she is responsible financially, by having a stable, profitable job. This will be able to show whether that person can afford a proper home, and the necessities that are needed daily, such as food and clothing. Also, education should be mandatory. That teen should be able to show proof that he or she had been in some sort of education program. Likewise, good grades, and progress should be recorded, and be mandatory. If these requirements are met consistently without parental involvement, emancipation should take progress legally. A child who can take care of these resp onsibilities for that amount of time shouldn’t have a hard time performing that same sort of routine for the rest of his or her life. On the contrary, if these requirements are not met, and the child can not support his or herself, than obviously, legal action should not take place. I think it is important for the teenager to prove himself before legal action takes place. In conclusion, I feel that emancipation will become more popular as today’s society becomes more independent. Kids are becoming more and more responsible because of their sources of education, and from the problems that arise in the household. Sometimes in broken homes, children are forced to take responsibility for siblings and for parents, so why not for themselves legally? Some may say that emancipation is not ethical, or logical, but to the teenager himself, it is quite the contrary. It can be for many good causes, such as in Jodie’s case, where now, she will be able to attend an extraordinary college and earn a very respectful degree without her parents holding her back.

Law,Ethicsand globaisation Essay Example | Topics and Well Written Essays - 2500 words - 1

Law,Ethicsand globaisation - Essay Example , Tamanaha submits, â€Å"was the reflection of the divine order consistent with the good that intended to eliminate injustice and prevailed stability within society.† (2004: p 9) The same is applied with the present day legal systems prevailing in various regions of the world that have been articulated for the best interests of general public; fire safety law of the UK is also among such legal frameworks. Fire Safety Order 2005 UK: Fire Safety Law has been introduced for the security of the people from being victim to the breaking of fire, and training them regarding taking up immediate measures in order to avoid the grave consequences of the sudden fire eruption. â€Å"The purpose of the Fire Safety Act is to educate and encourage persons and communities to apply the principles of fire safety so as to prevent fires, preserve human life and avoid unwarranted property loss due to the destructive forces of fire.† (2002, c. 6, s. 2) Fire safety law encompasses commercial and business areas, which does not apply on residential areas of society. Fire Safety Order 2005 applies on the employer of some business premises, self-employed individuals having control of the premises, and organisations responsible for the maintenance of some specific building, area or premises. In addition, the law is also applied on the managers, executives, employees and persons responsible for look after of the premises. Sec 3 (a) and (b) define the responsible persons within a business place accountable for fire fighting and controlling. According to the provisions of law a responsible person means: Hence, the UK law delegates the entire powers to the private entrepreneur and state is somewhat free from fire prevention responsibilities. But it does not mean that the state stands as indifferent from the afflicted area altogether. On the contrary, it is the state that performs its obligations on the basis of assessment made by the responsible person defined in FSO. In addition, Section 4 of

Compensation and benifets Research Paper Example | Topics and Well Written Essays - 1500 words

Compensation and benifets - Research Paper Example The human resource system of the organization is decentralized and is trying to serve its employees as much as possible in a variety of locations. Service delivery ascribed to the human resource is highly dismantled, and is driven by a small team in charge of human resource operations. In spite of the hard work and effort put in by team members to afford the company support, they lack the requisite training, tools of human resource needed for success, as well as critical mass. The key challenge that the benefits and compensations program experiences is significant errors in data and inconsistencies in the responses of inquiries by employees. The decentralized human resource system used by the company allocates most of the human resource very little time to support their business associates. The high score of mistakes in data entry makes it difficult for the firm to provide accurate and timely information to key stakeholders. A Review of a Firm Experiencing a Similar Challenge Quite g ood example of a firm that faced a challenge similar to that of Boehringer Ingelheim is Hong Kong Polytechnic University, specifically its Department of Management. The university chose to implement information systems of managing the human resource with an aim of lowering the number of errors linked to data entry. Human Resource Information Systems refer to software applications that play the serve the specific purpose of aggregating and synthesizing information about employees. The information systems can serve purposes that range from populating breakdowns of payroll and benefits, to illustrating present positions held by employees, through the applications that run the system. The university discovered that the executives within the human resource were more comfortable carrying out the critical and creative projects because data about the employees were arranged neatly within the databases of human resource information systems. It was emergent that data automation minimized the probability of data entry errors. Moreover, more complex and integrated analyses were possible through the implementation of an extensive and unified pool of information about employees. In general, Hong Kong University together with many other manufacturing firms based in Hong Kong discovered the effectiveness of human resource information systems in improving the performance of business operations dovetailing a variety of human resource processes, and transforming thee management process of an organization with regard to compensations and benefits. Research and Analysis Contemporarily, human resource information systems connote fully automated systems that comprise of payroll processing, a system of human resource information and the management of recruitment (Pynes, 2008). Because there is a need to integrate data across the various departments of an organization, it is important to incorporate transparency and integrity in order to augment productivity and consequently meet the specific requirements of compensation and benefits legislation. Updating or entering of data win the human resource information system is conducted in within a single database. Consequently, all departments make use of these data. As such, this reduces errors, eliminating the presence of different records and saving both time and money. Errors in data

Strategic Importance of GAP Essay Example for Free

Strategic Importance of GAP Essay GAP is the single most important development project affecting Turkeys regional relations. Its area of operation borders Syria and Iraq, covering close to 30,000 square miles, about 9. 7 percent of Turkeys total territory. About 6. 1 million people, nearly 10 percent of Turkeys population, live there. The reluctance of international financial institutions, especially the World Bank, to finance dam building in disputed river basins meant that GAP had to be almost entirely domestically financed. This region is relatively undeveloped. Agriculture plays twice the role in the areas economy (39. 6 percent versus 17. 7 percent) that it does in the Turkish economy as a whole, while manufacturing is about half as important (11. 7 percent against 25. 2 percent) as in the entire country. The region only produces about 4 percent of the national income and ranks low in almost all aspects of development, including education and purchasing power. GDP per capita in the southeast region has been roughly 55 percent of the Turkish average (Turkish State Institute of Statistics, 1997:722). GAP is an ambitious project to narrow this gap. When completed, it will regulate 28 percent of Turkeys total water potential, generate 27 billion kilowatts of electrical energy, and irrigate more than 4. 2 million acres of land, thus adding another 50 percent to Turkeys arable farmlands. The amount of agricultural land irrigated by the State Hydraulic Works Administration and the total hydraulic energy (42,162 billion kilowatts) generated in Turkey will be doubled. Moreover, expanding irrigation will allow the production of a larger variety and more profitable crops, hich should ease Turkeys balance-of-payments difficulties. When the total irrigation is completed in the GAP region, the total irrigated area is projected to constitute 19 percent of the total irrigated land in Turkey (21 million acres). Power generation is as important as irrigation in GAPs plan. Dams on the Euphrates account for more than 33 percent of current hydroelectric production in the country, with another 14 percent from the Tigris. In sum, almost half the countrys total hydroelectric generation is being met from dams on these two rivers. By improving living standards, GAP is expected to reduce and perhaps reverse the persistent emigration from the area. Finally, it is hoped that GAP will eventually solve social and economic issues that have led to armed conflict: the bulk of the Kurdish population lives in this poorest part of Turkey. Unequal distribution of land here is a major economic problem that has political implications. â€Å"Some 61 percent of the farmers (about 150,000 families) own less than five hectares (12 acres), and 10 percent of the population own 75 percent of the land. The social structure has remained virtually unchanged since feudal times, with wealthy Kurdish landowners owning dozens of villages† (Bruan, 1994: 26). The tendency of all the riparian states to use the water problem as a domestic ideological tool exacerbates the problem. As Kut and Turan suggest, â€Å"Water disputes may be handy to politicians in personifying real or perceived outside threats in the domestic context, and in this way serve to unite the society against foreign enemies and mobilize support for the government† (1997:140). Indeed, the water issue has been effectively used in projecting the developmental needs in each country as strategic priorities and in defining water as an indispensable part of independent, autonomous development. The maximalist positions that all parties adopt regarding this issue might indeed be explained through such ideological imperatives (Kut Turan, 1997). Conclusion Strategic considerations and recent developments have also had a major impact on the water issue. While Turkish-Iraqi relations have been shaped by events in the Persian Gulf region, Syrias stance has been affected by the growing cooperation between Turkey and Israel. There are many reasons for this relationship, but one significant factor is Turkish concern over Syria, and this is in large part related to the water dispute. By shifting the strategic balance toward Turkey and against Syria, the alignment also strengthened Turkeys hand in the water issue (Muslih, 1996:124). From Israels perspective Turkey is the only potential source of water imports. From the perspective of Turkey, having Israel as a credible ally on the southern border of Syria helps ease tensions over the water and related Kurdish separatist activity originating in Syria. All these developments suggest that Syria can no longer use the â€Å"ethnic card† in bargaining over water with Turkey. An additional factor here is the potential for Turkish-Israeli economic cooperation related to GAP, the expansion of agribusiness that uses irrigation, and related industrial projects. An official protocol between the GAP administration and the government of Israel in conjunction with the International Cooperation and Training Center of the Israeli Ministry of Foreign Affairs, for instance, is underway, in which the two sides will cooperate on technology and training. In broader terms GAP could contribute to regional development, including potentially involving Syria in peaceful cooperation. A memorandum of understanding signed between the GAP administration and the International Center for Agricultural Research in Dry Areas in Syria on June 26, 1999, for instance, aims to develop an agricultural research center in the GAP area and monitor national resource utilization. Such confidence-building measures can prove crucial for a cooperative solution to the water dispute. Although Turkey is not a direct party to the peace process it has many expectations from a developing peaceful environment in the region. Despite being only on the periphery of the Arab-Israeli conflict, Turkeys internal and external security has suffered from terrorist and Islamic radical movements that flourish in the region. The Gulf War had devastating effects on the economy of the eastern and southeastern provinces in Turkey and contributed to rising separatist PKK activity in the area. Peaceful southern neighbors would help defuse tensions based on developmental gaps between the region and the rest of the country and increase trade. A more peaceful Middle East, if achieved, is likely not only to ease tensions over the Euphrates-Tigris Basin but also create an environment for a cooperative solution to the issue. Delinking the water issue from the wider security concerns, Kurdish ethnic problems, focus on regional underdevelopment, and optimal utilization of water resources instead can itself be instrumental in building regional cooperation in the Middle East. References Tomanbay, Mehmet (2000). TURKEYS APPROACH TO UTILIZATION OF THE EUPHRATES AND TIGRIS RIVERS , Arab Studies Quarterly, 02713519, Spring, 22(2):79-101Z Demirel, K Kulege (2004). Heavy metal contamination in water and sediments of an estuary in southeastern Turkey. International Journal of Environment Pollution. Geneva: 21(5):499 Ibrahim Kaya (2005). â€Å"Possible Turkish Water Export As A Tool For Peace And Stability In Middle East,† The Journal of Turkish Weekly. Retrieved Dec 11 from http://www. turkishweekly. net/news. php? id=3758 John Waterbury, Transboundary Water and the Challenge of International Cooperation in the Middle East, in Water in the Arab World: Perspectives and Progress, ed. Peter Rogers and Peter Lydon (Cambridge, MA: Harvard University Press, 1994 Gun Kut (1993) â€Å"Burning Waters: The Hydropolitics of the Euphrates and Tigris,† New Perspectives on Turkey 9, 2:1–17. George Gruen (1992). The Water Crisis: The Next Conflict, Los Angeles: Simon Wiesenthal Center John Kolars (1994). â€Å"Managing the Impact of Development: The Euphrates and Tigris Rivers and the Ecology of the Arabian Gulf: a Link in Forging Tri-riparian Cooperation,† Ali I. Bagis, ed. , Water as an Element of Cooperation in the Middle East (Ankara: Hacettepe University. Y. Bakour (1992). â€Å"Planning and Water Management of Water Resources in Syria,† in Le Moigne et al. , Country Experiences with Water Resources Management: Economic, institutional, technological and environment (Washington, D. C. : World Bank Frederick W. Frey (1993). â€Å"Power, Conflict and Cooperation,† Research and Exploration: Water Issue 9: 18–37 Suha Bolukbasi (1993) â€Å"Turkey Challenges Iraq and Syria: The Euphrates Dispute,† Journal of South Asian and Middle Eastern Studies 16, 4. Turkish State Institute of Statistics (DIE) (1997). Provincial and Regional Statistics, Ankara: DIE Armelle Bruan (1994) â€Å"The Megaproject of Mesopotamia,† Centrepiece (March– April) Gun Kut and Turan (1997) â€Å"Political-Ideological Constraints on Intra-Basin Cooperation on Transboundary Waters, † Natural Resources Forum 21 Muhammed Muslih (1996). â€Å"Syria and Turkey: Uneasy Relations, † in Henri J. Barkey, Reluctant Neighbor: Turkeys Role in the Middle East, Washington, D. C. : U. S. Institute of Peace Press.

The Hilton Hotel, Heathrow

The Hilton Hotel, Heathrow the objective of this assignment to shows the how the organisations in hospitality use the marketing strategies. This assignment presenting evaluation of the marketing introduction about Hilton Heathrow hotel, their loyalty programme, their public relations, e-marketing, viral and guerrilla marketing, segmentation marketing, network and customer relationship marketing strategies porters five forces. Definition of marketing as following: According to Philip Kotler:- marketing strategies are the combinations of all important marketing goals into a comprehensive plans, it should be from marketing research and its centre of attention should be right marketing mix to achieve maximum profit and sustainability for the organisation. Hilton Hotel and resorts is a Hospitality industry founded by Conrad Hilton in 1919 in Cisco, Texas (U.S) and has 540 hotels in 78 countries. Its first brand was opened in Business travel and leisure travel are the two marketing emphasis the company is focusing on. Hilton Hotel and Resorts are mostly located in city centres, near airports etc for the easy access for the customers. This assignment is on Hilton Hotel (HHonours) near Heathrow Airport; within Heathrow area they have three branches. Easy access from all terminals Heathrow central and terminal 5. It has partnership with different airlines and car rental companies. It just 6 minutes walk away from T4 and 10 minutes away by courtesy shuttle bus from T5. Hilton London Heathrow Airport hotel Exterior (http://www3.hilton.com/en/hotels/united-kingdom/hilton-london-heathrow-airport-LHRAPTW/index.html) Marketing: marketing strategy plays a vital role to success for business. Marketing in Hospitality industry is one of the main elements to increase profits and success of the business and it is playing very important role in hospitality. It helps the organisation to get success through understand their customers, what they want, their needs; priorities and demand from the organisation and what are their expectation level from customer service point of view, leisure and infrastructure etc. It is really easy these days through internet. The organisation can also put surveys on internet, blogs, websites, social media, etc. For example Hilton hotel is available on face book where anyone can like, comment and post their views and also customers can check their updates, offers etc. http://xzamcorp.com/quality-blog/wp-content/uploads/2012/06/Facebook-Hilton-Hotels-Resorts.jpg (https://www.facebook.com/hilton) Marketing Mix Marketing mix is a mixture of four fundamentals product, price, place and promotion. That actions used to satisfy the wants of an organisations target market and at the same time achieve its marketing objectives. (Stanton) 1994. http://www.marketingteacher.com/image/content/mmix.gif Product- this feature of marketing mix is including planning, developing and producing the right category of products and services in the market by an organisation. In short words what is the quality of the product, size of the product? How is it looks like, design of the product, value of the product, about packaging, testing and range etc? At Hilton Heathrow hotel they have swimming pool, twenty four hour fitness centre then for relaxation they have sauna bath and steam room and beauty salon as well. They have artificial beach terrace. They have contemporary spacious room, executive lounge, executive rooms and suites. Hilton is the foremost globally friendliness company spanning the housing sector from luxurious full services to extended stay suites hotel. They mostly attract to business people as a luxurious hotel in the market. Price- To fix a right price of product is a most difficult task. Price of the product should be reasonable and affordable so organisation can sell their product easily and successfully in the market. There are lots of steps between set the right price for example: determination of unit price of the product, pricing policies and strategies, discounts, credits, cost, terms of delivery, payment, competitive price credit policy etc. Hilton hotel is quite expensive and luxurious hotel, their prices are high but still flexible according to the seasons. They give some discounts on special occasions. Place- It is called distribution channels, storage and warehousing, coverage channel, inventory management, selection channel, distribution logistics etc. Management of organisation is responsible to choose and deal with distribution channels so customers can get the product at right place at right time. They should develop physical distribution. Wholesalers and retailers are most important channels which are used for physical distribution of goods. Hilton hotel is near London Heathrow airport which is only give direct acees to the terminal 4 airport by walk and shuttle bus to terminal 5. This hotel offers fully equipped business centre of 2,590 square metre banquet hall for special events. Business conference for up to 300 guests of 30 meetings rooms. Promotion- the fourth p is promotion it does include determination about direct marketing, sales promotion, advertisements, publicity, exhibitions, public relations activity etc. Most important tools are advertisements and sales promotion which are used to promote the sale of products of organisations. The best way for advertising strategy, organisation should recognise the competitors what are they providing additional to customers. This will help to an organisation to do improvements into their values and to set marketing strategy. Promotional activities are free distribution of sample of product, contests etc. These types of tools are expressive which does help to beat the competition in the market to organisation. Advertisements are used to communicate and pass the information to customers and consumers about the features of product through television, internet, newspapers and magazines, radio, billboards, banners and posters etc. Limitations Doing advertisements or promotion is expensive tool but there is lots of advertisements on the television and internet so people can get fed up thats why mostly people ignore the advertisements on television they just skip the channels when the advertisements comes in front of them. Some people do not read the advertisements on newspapers and magazines. Now a days Hilton Heathrow hotel doing promotion by giving offer to customers because Christmas coming they are giving offer to celebrate Christmas at Heathrow with their attractive cuisine and enjoyment traditional or bollywood themed parties. Their coordinator will do the help to customer to organise party for superb occasion. At Hilton hotel in terms of the marketing mix model definitely the people, process and physical evidence are very important components of the marketing mix for service providers such as hotels. Marketing strategy to use by Hilton hotels as following: They give 20% off on advance booking on their best available rate. They do offer bed and breakfast on the weekend package. They give 1000 reasons to customers to love Hilton and earn thousands points on every Thursday, Friday, Saturday, Sunday, and Monday night stay. They are offering for Christmas party at Heathrow They are providing exclusive airport parking packages for up to 8 to 15 days. So customer can enjoy hassle free on their door step parking at London Heathrow airport Branding- branding is a unique name and identity of the company. It is a procedure of mark and stamp to the product with identify look, design and logo etc. So customers and consumers can get idea about the features of product from the name, look, logo, mark and design. Brand name or design should be attractive, which can attract to the customers. From brand name customers can recognise the product. When they give a symbol or name to the product organisation should always keep in mind there is lots of competitor in the market. Brand should be like that which is no one can copy it easily. Hilton hotel have very unique name. Hilton Hhonors have ten different brand which are as following: Waldorf Astoria hotels and resorts, Conrad hotels and resorts, Double tree inn, Embassy suites, Hilton garden inn, Hampton, Homewood suites, Hilton grand vacation and home 2 suites by Hilton. They have every type of hotel for example budget hotel luxurious hotel, business hotel etc. Customers can get know from the name about hotel for example Hilton hotels and resorts are quite luxurious and business class hotel. It is expensive. Customer loyalty- it is about to encourage the customer, attract towards brand, buy the product often and in extra amount. It is about satisfaction level of customers, confidence, and their needs and wants. Organisation should build relationship with customers using e-market via email, messaging on mobile phones, so customers can stay keep in touch with them. Organisation should give points to the customers on loyalty cards. They should show to customers to care for them what are their choices and what they do not want. Hilton hotel they have point system to attract the customers and encourage to stay with them. They have guest loyalty programme and they have membership level as following blue, silver, gold and diamond. First of all blue, which is just for enrolling. Second one is silver which is for four stays at hotel and 10 nights and then they have gold 36 nights or 16 stays and 60000 base points and the last one they have gold for 60 nights, 28 stays and 100000 base points. Customers can earn points on all their different brands in 91 countries and at nearly 3900 hotels. They can earn bonus points at airline for the same hotel stay. Customers can use their points on hotel stays, buying and receiving, on travel and transport, exchange with family and friends at dining. Customers can donate their points to supporting charities for non profit. Network and customer relationships marketing strategies- networking is an important factor for an organisation. Stakeholders and employees with employers and staff of an organisation should inter connect with each other. Marketing take place in public relationship. For an organisation should have good and strong relation with society to fight the competition in the market. They should build strong network into the market with stakeholders. Now a days every organisation have customer care department to sort out the problems of customers and they have call centres as well as they have online customer care facility via internet so customers can call them or email them regarding their problems. In an organisation network and customer relationship is how does effective staff deals with customers and employers with employees. Hilton hotels have network and customer relationship strategy to using point system and social media. Customers can earn points with them and they can use their points on lots of things with them on travel transports etc. They are using digital technology for example electronic media Customers can stay keep in touch with them using social media. Hilton Hotel Company appreciates the value of its staff and uses internal marketing to retain them and make them feel valued. At the Hilton organisation management realises that the companys team member added value and quality to the business. In fact it is the people working for the organisation that makes the Hilton hotels corporation such an international success. A hotel is an actual physical product, but a lot of the experience of visiting a hotel relates to the service offered by its staff to the customers. At Hilton hotel organisation management realises that staff treat customers with about same degree of respect as they themselves are treated by their employers. If staff are not treated and valued well they in turn will not respect or treat customers very well. Obviously this is very bad for an organisation. The Hilton hotel corporation invests a lot of time and money in its staff. It takes training and staff development very seriously. It involves staff in all aspects of it s marketing plans and strategy so that everyone knows what is going on and how they make contribution. Organisation gives rewards to its staff for effort with awards and promotion. It includes its staff by allowing them access to extranet which is also share with its business partners. Management offers a comprehensive befits packages to its staff, including: medical, dental and vision care coverage, life accident and disability insurance, the Hilton stock purchase plan, the flexible work arrangement. Other benefits including vacation and holiday pay plus and special privileges when staff stays at Hilton hotels. At the Hilton group management really try to retain good staff and do everything possible to make working for the Hilton hotel organisation rewarding and satisfying experience. Marketing communication activities and strategies-marketing communication is a way which is used by an organisation to change the behaviour of stakeholders towards product. They present to product into the market in such way, people can get information about the product from designing, promotion, exhibitions, advertisements, newspapers, magazines, mobile phone marketing etc. Marketing communication can be develop by direct marketing and indirect marketing. Personal selling, sales promotion, advertising, public relations these are all marketing communication. Those all tools are used for communication about product, which tells to public about the features of product. Organisation use marketing communication to achieve the market objectives and target sales. Communication is messages between one person to other person and in marketing it is between seller and buyer. With Hilton hotel customers can stay keep in touch with them using social media. E-marketing- e-marketing is an internet marketing, which is also called as an online marketing, web-marketing. Now a days every organisation use electronic technology for advertisements to gain the objectives. Technology plays a vital role for an organisation such computer based technology. Organisation create their websites, they send information about products online. Internet offers unique opportunities for organisation and customers to communicate with each others. It is a good way to build relationship with each other. Companies do promotion by direct email, advertisements on internet, by text messaging on mobile phones as well. People can know about the organisations and their manufactured goods to visit on their websites through internet. Organisation can do advertisements through social media for example: face book, twitter etc. On other hand some people do not trust on online information. These types of people prefer to go to the organisation personally so they can get information about the product from someone face to face. Hilton hotels and resorts have their own website so people can get easy access with them using internet. They have join in option on their webpage so people can create their account over there. Hilton hotels have account on face book as well so people can follow them using social media. They do their updates on their website and on social media regarding their discounts, offers, whats new at hotel etc. Thus people can get information through online using internet. Guerrilla marketing activities and strategies- this type of strategy is a weapon for marketers and it is not very expensive it is low cost strategy. Guerrilla marketing is a unusual methods of promotion. This type of marketing does not focus on sales just focus profits, on primary success. It does expect highest results from minimum resources. But sometimes these methods of marketing represent the false image of brand, which is not good to get success for an organisation and survive for long time in the future. Viral marketing- it is blog marketing, forum marketing, email marketing and article marketing. This type of marketing is passed from one person to another person for example messengers are used for viral marketing. Social media is the best way for viral marketing. People can join to Hilton hotel to create an account on their website so Hilton organisation can send them direct email regarding their products, promotions, discounts, new packages etc and they can follow them using facebook and tweeter as well. Public relationship strategies:-Public relation strategies are one of the promotional Mix (advertisement, personal selling, sales promotion, corporate image and Exhibition). According to Bill bernbach:- People cant believe you if they dont know what you are saying and they cant know what you are saying if they dont listen to you, and they wont listen to you if youre not interesting. Any news, planning, presentation, job advertisement etc organisation wants to give to public and any feedback organisation want from public different media such as speaker opportunities (conferences, seminars, public forums), trade show support (press appointments, private demos), public launch, magazines, newspaper, (articles, report), TV, internet, PR blogs (such as face book, twitter, online Pr) etc. Public relationship is a relationship of sharing information relation to organisation not only between organisation and customers; it is also with employees, staff, consumers, general public, competitors etc. Public relation plays a very important role and its essential to make public aware and up-to-date about new policies, procedures, jobs, vacancies etc. Hilton hotels to create public relation they promote their organisation through media news on the news papers, television, internet, magazines, articles etc. They share their information there. So people can know about them. Hilton global media centre users stand for 85 languages English, French, Spanish, Turkish, Chinese, and Japanese etc. Segmentation marketing: segmentation of marketing is a procedure which is focus on a group people whose have common expectations, needs and wants. Market segmentation is first action to apply the strategy of marketing. When segmentation applied, then organisation recognized the groups of customers with appropriate marketing mix so as to arrangement the product , brand, place, promotion, physical evidence and environment etc. Market segmentation aims at one or more homogeneous groups of customers and the marketers try to develop different marketing mix for each segment. The purpose of this segment is to satisfy them all. There may be different demands in different market segments. Marketers may produce higher sales in markets where they have monopolistic conditions by segmentation. The step towards developing a segmentation is to locate base for segmenting the market. There are different variables which are used for this purpose. The variables relates to consumer demographics, geographical, psychographic and behaviour. Bases of market segmentation as following: Geographic segmentation Demographic segmentation Psychographic segmentation Behavioural segmentation Value based segmentation Geographic segmentation- this segmentation focus on the area, the capital size, its majority whether town, city, or country and the (type of weather warm, cold, muggy, dry, windy) because it does matter a lot in segmenting the market on the basis of geographic segmentation. The most important benefit of this segmentation basis that is reflects physical location of the market. Demographic segmentation- it divides the marketplace on the base of period of time, era, gender, marital status, earnings, education, culture, family unit, family life cycle, profession, religious conviction and ethnic group. Demographics as a base for segmentation is working as a proxy for finding similarity in behavioural patterns. Psychographic segmentation- this base of segmentation is widely used by marketers. A persons life style, social class, cultural and personality rest at his mind. But this basic instinct can be tapped by marketers when they appeal for their products. However the geographical or psychographic segmentation is mind level. It might not click for marketers. Behavioural segmentation- here the geographical, demographical or psycho graphical boundaries do not approach jointly but become more relevant for marketing. The clients and customers are segmented on the base of their behaviour in the course of require inspiration, awareness, knowledge participation, attitudes, events, profit, user position, usage charge, loyalty rank and consumer willingness period. Behaviour segmentation is based on the consumer response to his requirements. Value based segmentation- the promotion idea prescribes that segmentation have to the result of competition connecting the goods quality and the needs or wants of the customers or clients. The marketers have to in actuality segmenting their clients so as to separate persons who give the for the most part to their profits. The marketers are required to compute total lifetime value of their customers and discount it to arrive at the net present value. Michael porters five forces: with porters five forces marketers can do strategic analysis of an organisation. They can find out the way how organisation attracts to different industries. Porters five forces does work as a guide to an organisation before enter to market. Michaels five forces are as following: Industry rivalry Power of buyer Power of supplier Threats of substitute Threats of new entry Industry rivalry- if enter into the market is very easy it means there is very high competition. Then customers can change their mind easily to go one from another. When competition is high in the market then there is not much difference into the products which are customers getting from the companies. All competitors using same strategies, and they have same sizes of product. If situations are like this as mentioned above then it is very hard to leave the industry for an organisation because they have been already spent lots of money. Hilton hotel has number of competitor near Heathrow which are as following Marriott hotel, Renaissance hotel, Ramada hotel, etc. They are also big organisations, but Hilton hotel has his own unique identity and popularity in the market as a luxurious hotel. Power of supplier- to get success for an organisation bargaining power of suppliers is a most important side. Supplier provides raw material to an organisation. If they are the only supplier for firm and there is no power of substitute of that raw material and there is no alternative option, they can refuse to provide raw material to an organisation. In that case supplier has much power. Power of buyers- customers can change their mind easily if they have another offer in same price and they go from one to another to get the product. Customers have the power to give pressure to the firm to change the price of product. Power of buyers come when there is not much difference between the product and they can get same product with low price. When customers buy the product they are very possessive about price of the product and they do comparison as well. Mostly business people, couples, and families are customers of Hilton hotel. Threats of substitute- if organisation provides such products which is already have in the market so there is threat of substitute is high. Because customers have another option. They can get another product. Threats of new entry- for an organisation to enter into new market are a bit risky because there are some barriers for entrance but for big organisation it is not much risky. When an organisation enters into the market looks at following points: do they earn profit or how fast, will government give them approval to do business, do they have enough supplier for outputs of their products. Recommendation As we know around Heathrow airport there lives mostly Asian community Indians, Pakistanis, Bangladeshis etc. it is suggested to Hilton Heathrow hotel they should give them some discounts and offers on their special festivals and occasions. For example to Muslims on their special festival Eid they should offer them discounts on their parties. To Indians they should also give offers and discounts on their special occasion diwali like Christmas they offer special packages and discount for special event. Conclusion As everyone knows hospitality is a huge industry in the market and Hilton hotels have their own unique name and identity in the market. According to the above mentioned strategies in the assignment marketing mix, branding, loyalty programmes, network and customer relationship marketing strategy, marketing communication activities and strategy, e-marketing, public relations, guerrilla and viral marketing, marketing segmentation and Micheal porters five forces, which were applying to the Hilton hotel they are doing best things to beat the competitors and they are doing their promotion in best ways such as their loyalty programmes. Hilton hotel is a luxurious and expensive and they mostly attract to business people and families so mostly customers of Hilton hotels are business people, families, couples and this hotel doing everything to do their best in the market. They are using digital technologies for example electronic media according to the demand of modern era.

Ppt of Indian Retailing

Indian online stores getting hooked to e-community culture   [pic]More often than not, it's being argued that online shopping is convenient but yet an isolated activity. This format of easy-to-order-easy-to-deliver has been catching up with the tech-savvy buyers but it has always been looked upon as option out of necessity and not pleasure. In order to break this monotony, the concept of e-socializing was introduced to the online buying experience. Apart from a few established online stores, most of new entrants and the upcoming e-retail ventures are banking heavily on the rising popularity of social networking within the online shopping domain. There are a number of major international e-stores who initiated the coupling of online shopping with social networking. Online giants like e-bay started their buyers' â€Å"Community† which was then followed by arch-rival Amazon's popular â€Å"Daily Blog† section. The e-community trend has now moved-in to the Indian shopping terrain as well. Most of the upcoming Indian online stores and the Indian counterparts of the already established inter-nation e-retail brands are reaping in the benefits of shoppers' community and the latest Web 2. 0 technology to create a loyal consumer base out of their readily generated user traffic on the sites. Some of the popular community-based Indian shopping portals for your reference include: – ebay India: The global retail giant's Indian venture has a shoppers' community dedicated to registered users willing to chat, discuss, ask questions, leave messages and even leave feedback for the portal. Retailsdirect: This site is arguable India's first interactive store ever. If you have anything to share, discuss, ask or answer on any issue/subject including shopping, this site has it. It also has video conferencing, (or Video-Voice Text-Chat facility, as they term it) and is based on Web 2. 0 technology. – Hindustanlink: A site where you can do a lot more than shopping, including activities like Forum discussions, Blogging and Questions-Answers section as well. All in all, Indian shopping portals need to take a leaf out of their international counterparts' online strategies. After the emergence and expansion of global shopping portals like eBay, Kaboodle, Zebo etc. , there many e-stores of Indian origin which need to incorporate the concept of social networking to add that ‘zing' lacking in them. Until then, the aforesaid e-stores are there to bring in your friends and favorite brands while you choose to laze around at home!!! (no offense intended) Why not to shop at the malls again!! Before I start off with this lens, I would like to ask you as to when was the last time you went shopping to your nearest shopping mall? A week ago, a month back, and some would probably say that they have these virtual stores to shop for them and deliver goods like a trained pet, right? Hence, the question arises that with so much that an online store has to offer, do we really need shopping malls at all? As the famous saying goes, â€Å"There is nothing permanent in this world except change†, it can be easily applied to the ever-changing trends in the retail industry. The whole ‘sale and purchase' idea got a new meaning with the advent of online version of shopping. Today, it would not be advisable for any educated online shopper to hop back to shopping at the malls. The big players in the online retail scene in India are trying every trick in their bags to convert online users into traffic and then converting it into visitors, then into buyers and finally, into a loyal consumer base. For this, the focus has shifted from merely providing products online to social communities and special offers which can only be availed at these virtual stores. With the prospects of becoming a long-term successful industry, major e-stores like Indiamart, Futurebazaar, Retailsdirect and Indiaplaza are relying heavily on the online retail boom. They are leaving no stone unturned in accelerating the conversion rate of its user traffic. The most bankable factor for drawing in consumers from the offline domain is the ‘convenience' factor of online shopping. The most effective strategies of the major Indian e-stores are as follows: – Indiamart: It is a common platform for the online buyers and sellers, i. e. , a B2B marketplace. Highlights – Upcoming trade shows, divergent industry updates, international trade leads, tender notice via emails etc. – Futurebazaar: The finest brands online, user-friendly and simple design. Highlights – Clearance sales, buying in bulk offers – Retailsdirect: India's first interactive store with a Video-Voice-Text-Chat facility. Highlights- Group Bargains (Savings of upto 33% on products by creating groups to bargain), Cafe Retail (Earn redeemable RD coins, upload videos and photos) – Indiaplaza: US based shopping portal meant for trading and shipping to India and worldwide. Highlights – Airtel gift certificates, Gifts to India. The above strategies are a clear indication that the trend of online shopping is not merely restricted to the selection and buying process. One can use the wide reach and accessibility of the internet and various social media tools to develop interest and loyalty among the customers. So the next time you feel like shopping, chuck out shopping at the over-crowded malls and rather catch up with friends online and relax while you shop for your favourite products. Why are Indians apprehensive to online shopping? [pic]The Internet provides a progressive dimension to most of the industries on global platform. The retail industry has also benefited from its online version which has resulted in the growth and expansion of the sector worldwide. In India, e-commerce has been on a slow track in comparison to other parts of the world. There has been a visible growth in the e-retail sector yet the industry is being seen in its incipient stage. Earlier, the reasons cited for the weak response towards online shopping was blamed on the lack of Internet facilities and inadequate online transaction facilities available in the market. Since then, there has been technological boom in India. Now, the Internet is easily accessible to urban India and even rural pockets are getting Internet accessibility at select places. Growth in the credit card industry and other online transaction methods has also been a boon for e-shopping. Despite the recent developments, response to online trading and transaction has been feeble in this part of the world. Some of the reasons which potentially work against the industry in India include: – Bargaining is not possible – Product trial is generally unavailable – Insecurity surrounding the credibility of a shopping portal – Delays in product delivery – Lack in the variety of products – Social networking is restricted – Preference to real-time shopping for get-togethers The above mentioned reasons clearly indicate that apart from online activities like travel ticket booking and online broking, e-commerce still has a long way to go before earning the faith of the consumers. More innovative and tangible options are still awaited before the shopaholic appetite of the quintessential Indian is satisfied by these virtual stores. What is Your Brand Personality? [pic]How would you differentiate Nike's ‘Just do it' from Reebok's ‘I am what I am'? Both sell the same products, at almost the same prices and hold the same target audience. Still Nike's ‘Sweat and Beauty' sells more than Reebok's ‘We know you suck'. Needless to say that in such markets people don't turn to these brands for their offerings but because of the attitude these brands represent. These brands no longer offer mere products now, they are living experiences and identities in the minds of the consumers. Consumers now view these brands as a ‘living entity' – an entity that speaks its mind, reflects its attitude and acts as an aide in acknowledging their eccentricities and whims. That is what we call- BRAND PERSONALITY! The catch for this new generation of consumers is ‘ Be their friend'. The clutter and pressures of today's lifestyle has left the consumer flustered and beclouded. Loneliness is another hazard. However, the good news is people cling on to where they find value and stay where they find comfort. Therefore without infusing a feeling of security, accountability and ‘liking' in the mind of the consumer, brand loyalties are difficult to achieve. How to render a personality to your online brand WHAT IS YOUR GOAL? If your goal is to generate sales through your venture then the first step will be to initiate an exhaustive research about your domestic as well the world market, determine SEO strategies, optimize shopping cart and navigation functionalities along with other e-paths. IS YOUR HOMEPAGE YOUR CONSUMER'S HOME? Your homepage is your first interface with the visitor. Ensure that it makes him to stick to it by giving him what he wants, there itself. Banners displaying your core product or benefits for your consumer will act as a bait to hook him into reading more about it. Colorful pictures, layouts, interactive templates follow suit. THE HUMAN TOUCH! The most important element in building a brand, online as well as offline is ‘trust'. The more real your conversations are with your consumers, the more accountable your business becomes in their mind. Internet is still in its nascence as far as this interactivity is concerned. If feasible, allow your consumers to raise requests and receive relevant suggestions based on those requests. HIT THE BULL'S EYE IN THE FIRST GO! Your site content should be presented to your customers almost immediately. Content segregation in the form of bullets points, captions and brief paragraphs work best. Most importantly, visual presentations of messages are very helpful in creating an impression in the mind of the consumers. CREATING HYPE – A BIG NO, NO! Internet provides you with a flood of information in a no-pressure environment, with reigns solely in the hands of the users. Therefore traditional monotones of creating hype lose their credibility in this medium, where consumer behavior is regulated by product/price comparisons, variety and features. As mentioned above, people associate a brand with the experience it gives to its customers. In e-commerce environment, there is no space or time for frustration. Information should be easily digested. Ordering should be quick and smooth and loading time almost instantaneous. The idea is to catch the whim of the consumer and make him feel ‘special' and ‘cared for'. That's when a brand attains its own personality and becomes the consumer's friend. The rise and rise of Online Retail! The globe is finally at your fingertips. Human numbers may be expanding by the second but distances have finally shrunk. Investing money is a tradition. Investing time is the newest wrinkle. People don't mind spending the almighty rupiyah for a pair of Levi's Red Loop jeans if buying the same from an online store takes just a few minutes. Else driving an hour to reach the high street to buy it seems nothing less than a sluggish idea. Time and time alone stands as the new age currency today. And taking this as an opportune pedestal to climb higher, entrepreneurs have finally entered the new arena of Online Retail. Say, you had already seen your favourite digital camera at a store in a mall. What say if you found the same product at a much better price in the comfort of your home- on the web, at half the time you spent shopping offline Well, the web is serving all this and more to its online customers. According to the NASSCOM Report, India expects a massive mass of internet users. Even the big brands have already found their space on web. Whether it is the Luxury Retail, Kids Retail, Mobile Telephony or other Consumer Electronics, the high street e-stores are on a roll. The challenge however is to engage that portion of the mob, which visit the sites but go away without spending any bucks. The reason? Their distrust. This section of online turf is not comfortable transacting on the net because of their fear of e-stores mishandling their precious information. This population is almost half of the total online populace. If online retail portals begin to instill a security factor in the minds of their consumer base, half their battles will be won! expresss your opinion [pic]Do click on the responses given below if you feel like. I would be regularly updating this section with quesitons relating to the retail industry. Feel free to join in. %3A3%3A%7Bs%3A7%3A%22options%22%3Bs%3A180%3A%22393dcaee6fc694e9b6e51f5bc54f3db2%2CVery+safe%2C809c2f553e8895d1e46574138b647172%2Csomewhat+safe%2C9fdcbf05e56c00880a7fb03198847036%2Care+you+kidding+me%3F+whoever+said+online+shopping+was+safe%22%3Bs%3A6%3A%22period%22%3Bs%3A2%3A%2260%22%3Bs%3A8%3A%22question%22%3Bs%3A69%3A%22How+secure+to+you+think+is+the+online+retail+industry+for+a+consumer%3F%22%3B%7D How secure to you think is the onli ne retail industry for a consumer? Very safe 38. 5% [pic] somewhat safe 61. 5% [pic] are you kidding me? whoever said online shopping was safe 0%

Navratri Significance and Celebration

As the world’s largest democracy rushes head long into the future; India is still known for its rich culture rooted in its past. For every Indian, celebrating festivals is not merely following rituals but; marks prosperity. With changing seasons, festivals of India depict this change. Navratri, a hindu festival who’s name itself has change (ratri). ‘Nav’ means nine and ‘Rartri’ means night; this festival is celebrated worshiping, nine forms of Goddess Durga for nine nights. Beginning on the first day of the bright fortnight of the Hindu month Ashwin, roughly corresponding to dates in the Gregorian calendar in September/October.This also usually coincides with the end of the rainy season. It is celebrated two times a year and like every hindu festival Navratri also derives its significance form myths corresponding to its origin. It is said that; Sati (also known as Uma) married Lord Shiva against the wishes of her father, King Daksha Prajapati. In revenge, Daksha organized a huge yagna and invited all the gods and deities except his new son-in-law. Sati decided to attend the yagna despite Lord Shiva's attempt to persuade her not to. The King ignored his daughter's presence and publically abused Lord Shiva.Unable to bear her father’s insults, Sati committed suicide by jumping into the yagna fire. However, she was reborn and again won Lord Shiva as her groom and peace was restored. It is believed that since then Uma comes every year with her four children Ganesh, Kartik, Saraswati and Laxmi and two of her best friends or ‘sakhis' called Jaya and Bijaya, to visit her parent's home during Navratri. Another well known myth is that, demon Mahishasur, after being given a boon by the fire god Agni that he wouldn't be killed by weapons bearing masculine names, caused grave destruction and terror.The gods sought the help of Lord Shiva, who advised the invocation of the goddess Shakti. With the gods' prayers, a divine lu ster sprang from the heart of Lord Shiva and the bodies of all the gods and formed the goddess Adhya Shakti. The gods gave her ornaments, arms and a lion as a vehicle. She fought with the evil Mahishasur for nine long days and nights, and at last, resulted in the beheading of Mahisa on the tenth. The nine nights came to be known as Navratri, while the tenth day was called Vijaya Dashami, the tenth day that brought the triumph of good over the evil.These legends and story are part of the history that surrounds the festival of Navratri and are going to be around as long as the festival continues. First three days of navratri; Goddess Durga are worshiped; Kumari the girl child, Parvati the young woman and Kali, the mature woman signifying the power of the woman which is worthy of respect. To overcome ego, lust, anger; the animal instincts acquired out of triumph we need spiritual wealth. For the purpose a person approaches goddess Laxmi.The fourth, fifth and sixth day of Navratri are d edicated to the worship of Laxmi – the goddess of prosperity and peace. Gathering wealth man doesn’t attain true knowledge. Seeking the urge to learn the seventh day is dedicated to worshipping Saraswati, the goddess of art and knowledge. A ‘yagna' is performed on the eight day. This comprises of a sacrifice honoring goddess Durga as well as bids her farewell. The sacrifice or offering is made out of clarified butter (ghee), rice pudding known as kheer and sesame seeds. On the ninth day Kanya pujan or girl child worship is performed.These Nine girls symbolize nine forms of the goddess and are offered with new cloths and delicacies as homage to the mother Durga. After the nine nights the tenth is celebration of Vijaya Dashmi when Durga killed the demon Mahishasur. This day coincides with another hindu festival Dushhera when lord Ram killed Ravana and made peace in the land of Lanka. Both occasions mark the triumph of good over evil. Singing and dancing people cele brate each one with spirit of botherhood. The diversified land of India continues to unfold a new definition of celebration crossing every state.Garba and Dandiya from the west, crackers and fireworks in the north to traditional dances of the northeast; It is these festivals that celebrate civilizations. The idea may be subjective but it truly is. Their ethinic nature links us to our roots; religion we belong. A child here grows up in a potential superpower and yet knows what it is to belong to an ancient civilization. Festivals not only bring prosperity and joy but have preserved our rich culture and heritage for the generations to come. -Nitin Ghuliani

Financial Health of Target Corp.

Financial Health of Target Corp. Free Online Research Papers The corporation I chose to look at is Target Corporation. The company was founded in 1902 and is headquartered in Minneapolis, Minnesota. This company is better known for its Target and Super Target retail stores across the U.S. which you can see from a good distance due to their very impressionable logo- a large red bull’s eye symbol. Target Corporation operates general merchandise and food discount stores in the United States. The company offers household essentials, including electronics, music, computer software, and toys; apparel and accessories, jewelry, and shoes; home furnishings and decor consisting of furniture, lighting, and kitchenware, as well as seasonal merchandise; and food and pet supplies primarily under Target and Super Target trademarks. It also sells its merchandise under private-label brands, including Archer Farms, Archer Farms Simply Balanced, Boots Barkley, Choxie, Circo, Durabuilt, Embark, Gilligan OMalley, Kaori, Market Pantry, Play Wonder, Room Essentials, Smith Hawken, Sutton and Dodge, Target Home, Xhilaration as well as many other well known brands. Target Corporation also operates in-store amenities, such as Target Cafe, Target Clinic, Target Pharmacy, and Target Photo, as well as leased or licensed departments, including Optical, Pizza Hut, Portrait Studio, and Starbucks. The company markets its products through its network of distribution centers as well as through its online shopping site, Target.com. As of June 2, 2010, it operated 1,740 stores in 49 states and the District of Columbia. Target Corporation also offers credit cards such as a Target Visa and the Target Card to qualified guests. Over the years Target has become the second largest retailer in the United States coming in just behind Wal-Mart. The company is rated number 28 on the Fortune 500 as of 2009. After reviewing the financial data for Target Corp., it is obvious as to why. Since Target and Super Target stores offer such a wide variety of merchandise it gives the company the upper leg so to speak when it comes to profits compared to a specialty store. Target stores offer not only the necessities such as food, toiletries and clothing at a discounted price but also non necessity â€Å"comfort items† such as household merchandise and jewelry so even when the economy takes a hit and customers aren’t spending as much, they will still come to the store for their necessities which will mean the company is still bringing in profit. The 2009 financial results in both of the business segments were affected by the challenging economy in which the company operated. In light of that environment, performance in the Retail Segment was remarkable, as the segment generated the highest EBIT in the Corporations history, in a year when comparable-store sales declined 2.5 percent. In the Credit Card Segment, disciplined management led to a 29.4 percent increase in segment profit in a year when Targets average investment in the portfolio declined about 32 percent, representing a near-doubling of segment pretax return on invested capital. The financial results for the second quarter of 2010 reflect better than expected earnings from both the Retail and Credit Card Segments. Performance in the Retail Segment reflects increased sales of 3.8 percent over the comparable prior year period due to the contribution from new stores and a 1.7 percent comparable-store increase. The company essentially maintained EBIT margin rates in the second quarter of 2010 compared to the prior year. In the Credit Card Segment, the company seems to have achieved a significant increase in profit primarily due to reduction in bad debt expense. This is extremely important for a company to do in any economy but considering they were able to do this in the current declining economy is a very good sign that they will surpass previous year’s numbers in the future. This shows that not only did Target Corp. do remarkably better than some of their competition but also beat their record breaking numbers of the previous year. In a declining market this is exceptional. Cash flow provided by operations was $1,828 million and $2,051 million for the six months ended July 31, 2010 and August 1, 2009, respectively. Target Corp. opened 3 new stores in the first half of 2010, all in the second quarter. In the first half of 2009, Target Corp. opened 50 new stores (37 stores net of 8 relocations and 5 closing), including 23 new stores in the second quarter of 2009. During the first half of 2010, they remodeled 211 stores under the current store remodel program, significantly more than the 15 stores they remodeled in the first half of 2009. The current outlook for Target Corp. is promising, following a recessionary year in 2009. After looking at the assessment it is evident that the inventories have increased relative to cash and marketable securities in the current asset section, and there has been a decrease in the company’s liabilities and debt. These developments were traced primarily to policies and financing needs related to new store openings. This is very promising news for the company because it means that they are selling the same if not more of their inventory, their costs are coming down and they are able to pay back their debt even with the economy the way it is and the opening of many new stores. (I have included Target Corp.’s financial statements at end of report) According to Target Corp. SEC report 10-K sales percentages, sales in household essentials has gone up from 22% to 23% from the previous year, sales in apparel and accessories has remained the same at 20%, sales in home furnishings and dà ©cor has gone down from 21% to 19% and sales in food and pet supplies has gone up from 15% to 16% from the previous year. This for the most part is very good news since the economy has been declining and reports show that Target Corp.’s sales have not been affected that much with many departments’ sales increasing. As with any company there is rivalry and competition. With Target Corp. being rated number 2 in the country in discount retail stores they have overcome a big feat already but there is a lot they need to do to stay at the top. In the case of Target Corp. competition is intense. A number of factors support this such as the presence of several businesses that operate in the retailing industry and targeting similar audiences. The main rivals of Target Corp. are Wal-Mart Stores, Inc., Kmart Corp., Kroger, and Costco Wholesale Corp. All of these competitors produce similar products as well as offer some of the same services to consumers. In comparison to Target Corp.’s main competition, it shows that Target Corp is rated number 2 in Dividend Yield at 1.90% while Wal-Mart is rated number 1 at 2.20%. Statements also show that Target Corp. is also rated number 2 in Market Capitalization with $38.6 B with Wal-Mart ahead at number 1 with $194.6B and ahead of Costco Wholesale Corp. who i s at number 3 with $28.6B. This is a good sign because even though they are number 2 in rankings, Wal-mart is a much bigger company and yet Target Corp. has managed to come in number 2 in rankings with a $10 B lead in Market Capitalization on Costco Wholesale Corp. It seems that Target Corp. is doing well in comparison to its competitors with an upward trend in revenue, sales, earnings per share, net earnings as well as EBIT. Reports also show that Target has surpassed Wal-Mart in many areas. Target Corp.’s gross profit margin was 29.49% which exceeded Wal-Mart’s 24.78% in 2010. Target also maintained the same Earnings per share as their main rival Wal-Mart which was 8.95%. Every year regardless of the economy, Target Corp. continues to upward. To combat competition, Target Corp. has ventured in online-based actions using there own website, internet advertising, partnership and even merger and acquisition. From www.target.com as corporate domain in e-commerce, the corporation maintains a team called Target direct who owns and oversees the e-commerce initiatives. Using this as their official corporate website, the corporation’s current position to the online marketplace is comparatively competitive. Its performance specifically to the online marketing is high. As a result of the stiff competition among the retailers in the U.S., Target Corp. implemented several expansions of its store outlets and distribution centers to extend the corporation’s marketing. Partnership, merging and acquisition are among the strategic actions that the management is taking into practice to fight competition. This is a way to expand their market and distribution coverage. Among the partnership and cooperation engagements that they had are American Online on strategic alliance and Amazon.com in customer service. In June of 2000, AOL and Target Corp. rollout a marketing campaign and established the multi-year strategic alliance and joint marketing and promotion initiatives. This campaign featured a â€Å"special edition CD-ROM of the AOL service with co-branded features and packaging† being offered in more than 900 Target Corp. outlets nationwide. These CD-ROM’s are offered in Target stores still to this day. In addition, AOL members who use the service in any Target Corp. outlet is entitled to a 10% discount on products bought via target.com. Further more, target.com was made available in the shop@AOL online shopping destinations and other ar eas across AOL. Today, Target Corp. is highly competitive and striving to go along with its competitors regardless of external conditions like the world economy. The management of Target Corp. is continuously creating innovative marketing solutions that may be perfect in its online shopping operation. These innovations are always directed to satisfactory, convenient, and customer-oriented service. It is very important to constantly compare Target Corp. with its competitors as well as look at trend analysis to help determine how the company is doing now against competitors, how it has done in the past and to determine how the company may do in the future. The analysis of a variables past value changes to determine if a trend exists and, if so, what the trend indicates. A technical analyst may graph a stocks price throughout a period of time to determine whether a trend has been established. Analysts often attempt to determine if trends exist for a firms earnings per share. A steady increase in earning’s profit share could indicate that investors and consumers alike are still interested in the company whereas a decrease in the company’s earnings per share could mean a decrease in interested parties and a hint that they are interested somewhere else which could mean the company would have to change a few things to regain their interest. Summary of Target Corp. Current financial performance: Target Corp. makes great strides in remaining one of the top two discount retail stores in the country. Reports show Target Corp.’s revenue to continue in an upward trend regardless of the world’s economy. Reports also show sales increasing in an upward trend from year to year. Reports also show Target Corp.s cash ratio deteriorated from 2008 to 2009 but then improved from 2009 to 2010 not reaching 2008 level. This could be due to the deterioration in the economy and the surplus of new stores being opened around the country in 2009. There appears to be no major problem with the firm’s short-term liquidity position at the present time. Target Corp. has managed to reduce their long term debt since last year to even lower amounts than in 2008. Their Current Assets has increased since 2009 but has not quite reached the 2008 amount. There has also been a steady increase in Accounts payable over the past three years but they have managed to keep in a steady downward tr end in total liabilities. This means even though they are paying more out, they have managed to lower their debt and increase their current assets which could be to the increase in stores and increase in sales. In general Target Corp. seems to be a sound credit risk with attractive investment potential. The management of inventories, a continuation of effective cost controls, a continuation of marketable advertising by management and careful timing of further expansion will be critically important to the company’s future success. All in all Target Corp. seems to be showing great growth despite the declining economy and is predicted to continue to do so in the future. Below are financial highlights for Target Corp. Profitability Profit Margin: 4.09% Operating Margin: 7.52% Management Effectiveness Return on Assets: 7.12% Return on Equity: 18.23% Income Statement Revenue: 66.58B Revenue Per Share: 89.53 Qtrly Revenue Growth: 3.10% Gross Profit: 19.77B EBITDA: 7.09B Net Income Avl to Commom: 2.72B Diluted EPS: 3.64 Qtrly Earnings Growth: 14.30% Balance Sheet Total Cash: 1.56B Total Cash Per Share: 2.17 Total Debt: 16.62B Total Debt/Equity: 108.84 Current Ratio: 1.71 Book Value Per Share: 21.13 Cash Flow Statement Operating Cash Flow: 5.66B Levered Free Cash Flow: 4.12B Following is Target Corp. Balance Sheet for the years 2008, 2009 and 2010 (collected from Yahoo! Finance) Period Ending Jan 30, 2010 Jan 31, 2009 Feb 2, 2008 Assets Current Assets Cash And Cash Equivalents 2,200,000 864,000 2,450,000 Short Term Investments Net Receivables 6,966,000 8,084,000 9,207,000 Inventory 7,179,000 6,705,000 6,780,000 Other Current Assets 2,079,000 1,835,000 469,000 Total Current Assets 18,424,000 17,488,000 18,906,000 Long Term Investments 163,000 215,000 Property Plant and Equipment 25,280,000 25,756,000 24,095,000 Goodwill 60,000 208,000 Intangible Assets 171,000 Accumulated Amortization Other Assets 829,000 862,000 1,136,000 Deferred Long Term Asset Charges Total Assets 44,533,000 44,106,000 44,560,000 Liabilities Current Liabilities Accounts Payable 9,631,000 9,250,000 7,880,000 Short/Current Long Term Debt 796,000 1,262,000 1,964,000 Other Current Liabilities 900,000 1,938,000 Total Current Liabilities 11,327,000 10,512,000 11,782,000 Long Term Debt 15,118,000 17,490,000 15,126,000 Other Liabilities 1,906,000 1,937,000 1,389,000 Deferred Long Term Liability Charges 835,000 455,000 956,000 Minority Interest Negative Goodwill Total Liabilities 29,186,000 30,394,000 29,253,000 Stockholders Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock 62,000 63,000 68,000 Retained Earnings 12,947,000 11,443,000 12,761,000 Treasury Stock Capital Surplus 2,919,000 2,762,000 2,656,000 Other Stockholder Equity (581,000) (556,000) (178,000) Total Stockholder Equity 15,347,000 13,712,000 15,307,000 Net Tangible Assets $15,347,000 $13,712,000 $15,099,000 Following is Target Corp. Income Statement for years 2008, 2009, 2010 View: Annual Data | Quarterly Data All numbers in thousands Period Ending Jan 30, 2010 Jan 31, 2009 Feb 2, 2008 Total Revenue 65,357,000 64,948,000 63,367,000 Cost of Revenue 45,583,000 45,766,000 41,895,000 Gross Profit 19,774,000 19,182,000 21,472,000 Operating Expenses Research Development Selling General and Administrative 13,078,000 12,954,000 14,541,000 Non Recurring Others 2,023,000 1,826,000 1,659,000 Total Operating Expenses Operating Income or Loss 4,673,000 4,402,000 5,272,000 Income from Continuing Operations Total Other Income/Expenses Net (94,000) (139,000) 22,000 Earnings Before Interest And Taxes 4,579,000 4,263,000 5,294,000 Interest Expense 707,000 727,000 669,000 Income Before Tax 3,872,000 3,536,000 4,625,000 Income Tax Expense 1,384,000 1,322,000 1,776,000 Minority Interest Net Income From Continuing Ops 2,488,000 2,214,000 2,849,000 Non-recurring Events Discontinued Operations Extraordinary Items Effect Of Accounting Changes Other Items Net Income 2,488,000 2,214,000 2,849,000 Preferred Stock And Other Adjustments References Target Corp. (2010). 2010 Summary Annual Report. Retrieved September 29, 2010, From http://finance.yahoo.com/q?s=TGT Target Corp. Company Overview and Investor outlook. Retrieved September 29, 2010, From http://sites.target.com/site/en/company/page.jsp?contentId Fraser, L. M., Ormiston, A. (2007). Understanding financial statements (8th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Research Papers on Financial Health of Target Corp.Marketing of Lifeboy Soap A Unilever ProductIncorporating Risk and Uncertainty Factor in CapitalAnalysis of Ebay Expanding into AsiaTwilight of the UAWThe Effects of Illegal ImmigrationNever Been Kicked Out of a Place This NiceThe Project Managment Office SystemGenetic EngineeringRelationship between Media Coverage and Social andDefinition of Export Quotas

The eNotes Blog Top Ten LiteraryBeers

Top Ten LiteraryBeers Its Friday! Time to kick back with a summer read, dig your toes into the sand, and crack open one of these beauties. Who said beers couldnt be high-brow? White Whale Ale Yes, it is actually made with pages ripped from the seams of Herman Melvilles  Moby Dick. Le Petit Prince  (or The Little Prince) Lament on love and loss, and forget about that self-obsessed rose already. The Raven Special Lager I actually had this once. Nevermore, nevermore. Ginger in the Rye Im afraid one does actually have to grow up before enjoying this The  Catcher in the Rye inspired beverage. The Lost Abbey Inferno Ale The devils potion. Literally. Moloko Milk Stout Oh, bliss, bliss and heaven. I lay all nagoy to the ceiling, my gulliver on my rookers on the pillow, glazzies closed, rot open in bliss, slooshying the sluice of lovely sounds. Oh, it was gorgeousness and gorgeosity made flesh, said the man who drank the  six-pack. Oscar Wilde Mild Shouldnt this be Oscar Wilde Mild? Beware, this beer is laced with witty wordplay. Oberon Ale For when you wish to be away with the fairies. Hops of Wrath *Swig, swirl* I detect notes of dust and disappointment. And to top things off, a good Christmas ale! Bridgeports Ebenezer Ale Enjoy! And as always, read responsibly. Related Post: Ten Cocktails for You, from Literature

Evaluation of SunTrust Bank Case Study Example | Topics and Well Written Essays - 1250 words

Evaluation of SunTrust Bank - Case Study Example This may be attributed to negative financial drivers in the market such as adverse economic cycles leading to lower Returns on equity. However, it can be scrutinized that Returns on Equity were higher in 2011 as compared to 2010. This is a positive indication that the management was performing considerably well. The positive drivers for higher returns on equity could be attributed to the ability of the company to employ investor’s capital to make more returns. The risk analysis section indicates that the ability of the company to set off short term debt was compromised in 2011 by higher loans commitments and subsequent losses. However, the total real estate loans to equity ratio were substantially lower in 2011 than all the previous years. This indicates that the company strength to offset long-term debts has been increasing progressively. Additionally, the liquidity ratio for the year 2011 was 8.11%, while in 2010 the ratio stands at 2.61%. This means that the position Unit T rusty Company to offset shorter debts was substantially higher in 2011 than in 2010. Connectively, the total risk based on capital was substantially higher in 2011 as compared to the rest of the periods. ... he financial statements of Sun Trust Bank reported a total asset of one hundred and seventy three million dollars as at 31st December 2012(SunTrust Para-1). Additionally, the company was reported to be one of the leading holding companies with numerous subsidiaries in different parts of the world (SunTrust Para-2). In above connection, the company had one thousand, six hundred retail subsidiaries located in Georgia, Florida, North Carolina, Tennessee, West Virginia to name just but a few (SunTrust Para-4). The company provides variety of services to its clients, some of the services provided include: brokerage, investiment management, insurance and banking such online are banking (SunTrust Para-4). Therefore, this report aims to provide comprehensive analysis of Sun Trust Bank financial ratios in order to determine its strengths, weaknesses, opportunities and threats. The report will take into consideration the most current ratios for 2011 and compares them with those of the previous year’s ie2006, 2007, 2008, 2009, and 2010. An Evaluation of the bank’s Profitability Below is a small table indicating profitability ratios for the five periods Years December 2006 December 2008 December 2009 December 2010 December 2011 Profitability Ratios(ROE) 11.30% 4.98% -8.41% -0.18% 3.30% Profitability Ratios(ROA) 1.19% 0.57% -0.93% 0.02% 0.85% Net Interest Margin 3.03% 3.21% 3.03% 3.39% 3.54% Efficiency Ratios 55.81% 65.64% 80.29% 69% 69.15% Source: Author Profitability ratio Analysis Based on the figures above be scrutinized that the returns on equity ratio for 2006 and 2008 were 11.30% and 4.98% higher than in 2011 which stand at 3.30%. This indicates that in 2006 and 2008, equity stock holders of Unit Trust Company were able to obtain higher returns on the investment than in

Future management Essay Example | Topics and Well Written Essays - 3000 words

Future management - Essay Example The sole intention of a business is to satisfy the needs of the customers and generate profit for itself. However, one can question the apparent theoretical simplicity of the process. The answer is obvious ‘no’ in terms of simplicity because the simple process of providing goods and services to the customers for generating revenue passes through various complex stages to achieve the goals and fulfil its objectives. There are several business risks, but simultaneously, there are opportunities as well. Hence, to mitigate the risks and capitalize on the opportunities, a company need to have predefined strategies or plans (Gibson and Barsade, 2003). The notion of strategy has been borrowed from the military and adapted for the use in business. In business, as in the military activities, a strategy bridges the gap between objectives of the company and tactics. Hence, it can be stated that tactics and strategy together, closes the gap between the objectives of the firm and the means of achieving it. However, the question which arises in this context is: why does a business require a strategy to operate in the market place? There are several reasons, but one of them is the changing dynamics of the marketplace. The changes in market place occur due to shifts in the external business environment such as, consumer trends, political landscape, new government regulation or a technological change. According to eminent scholars and practitioners, the business environment is always dynamic in nature and undergoes radical shifts with time (Iivari, 2005). With the great global redistribution of social and economic power, it is expected to continue over the next few decades. Moreover, due to the changes in other business factors such as, the environmental factors, political factors, economical factors, legal factors, social factors and technological factors, companies are compelled to bring changes into their system of operation in order to comply with the external environment (Janicijevic, 2012). Despite several attempts to manage the business environment by devising strategies, the attempts have been futile and it also practically seems impossible for a company to manage the business environment (Jones, 2004). This is because a certain amount of change in one of the factors leads to a drastic amount of change in other factors, due to high interconnectivity. Figure 1 (Source: Newagepublishers, 2010) According to eminent scholars such as Schawalby (2005), companies will face a hard time in the future because of the involved uncertainties. The author had also mentioned that due to the increasing intensity of competition within the industries, a company is bound to face complexities. However, the level of complexities faced by the companies will depend upon their ability to adjust themselves in the changing marketplace. An organization has to deal with changes on a daily basis as people usually do with their lives. Change is therefore regarded a s inherent in the contemporary organizations and its management is not only critical, but also at the crux of organizational development (OD). A business always has two sets of objectives namely, short term objective and long term objective. The short term objectives generally deal with the achievement of short term goals. When it comes to the formulation and achievement of long term goals, the dependence on the external envi